Mumbai's Aggregator Growth Partner

Your Swiggy and Zomato are leaking money.

We find it. We fix it.

Nlyten manages Swiggy and Zomato growth for Mumbai's restaurants and multi-outlet brands — menu engineering, ad strategy, discount optimisation, and POC coordination — managing over ₹60 lakh in monthly aggregator revenue.

Book a Free Audit CallSee Our Services

The Problem

Three things killing your aggregator revenue

01

You're spending on Swiggy Ads.

But you don't know if they're actually working.

Most restaurant owners see the ad spend leave their account. They don't see how much revenue it generated, which items it drove, or whether they should spend more or less.

02

Your competitors rank higher.

For the same cuisine. In the same area.

Aggregator rankings are an algorithm. Menu structure, pricing, ratings, operational metrics — all of it feeds the rank. If you don't manage it, your competition does.

03

You're running discounts every week.

But your margin keeps shrinking.

Discounts drive orders. But the wrong discount at the wrong time is just giving money away. The right strategy grows volume while protecting margin.

What We Do

Three loops. One goal: spend less, earn more.

01 — Intelligence

  • Competitor menu, pricing & positioning
  • Platform data: conversion, ratings, item performance
  • Swiggy & Zomato market share tracking
  • Ad spend ROI breakdown

02 — Optimisation

  • Menu engineering: naming, pricing, item mix
  • Photography briefing for platform performance
  • Ad bid strategy and budget allocation
  • Discount calibration: what to run, when, at what %

03 — Execution

  • Swiggy & Zomato POC management on your behalf
  • Data extraction and platform coordination
  • Catalogue updates and listing management
  • Monthly performance report + strategy session

Results

Numbers from our clients

₹0L+

Monthly revenue managed

Across all client outlets

0x

Peak ROAS on Swiggy Ads

Single-month campaign result

0%

Market share growth

Swiggy, 5 months

0+

Brands & multi-outlet ops

Single and multi-store clients

Clients

Restaurants and brands we grow

From single-outlet restaurants to multi-store brands scaling across Mumbai — we manage aggregator growth at every stage.

Featured Client

Vanilla Miel

Multi-outlet aggregator scale-up

End-to-end Swiggy and Zomato management across multiple outlets — unified menu strategy, per-store ad optimisation, and centralised performance tracking. Actively expanding to new locations.

Chakra Restobar

11.41x ROAS on Swiggy Ads

₹7.4L ad revenue generated in a single month with 8x blended ROI across both platforms.

Sudarshan Veg Restaurant

4.1% → 6.1% Swiggy market share

49% growth in platform market share over 5 months, with 7.8x blended ad ROI.

Curry Twist

Active growth partner

Ongoing aggregator management across Swiggy and Zomato — menu, ads, and discount strategy.

Your restaurant

Could be next

Start with a free aggregator audit. No commitment — just a real look at where you're losing money.

Book a free audit call →

Services

Three ways to work with us

Every engagement starts with an audit. We don't pitch before we understand your numbers.

One-time · Entry point

Aggregator Audit

Find out exactly where you're losing money.

  • Competitor menu, pricing & positioning analysis
  • Ad spend review: what's working, what's wasted
  • Discount strategy assessment
  • Menu engineering audit: items, naming, structure
  • Platform health check: ratings, rank, ops metrics
  • Findings report + 45-min owner walkthrough
Start with an Audit
Most Popular

6-month minimum

Growth Retainer

Ongoing management. Real results.

  • Everything in Aggregator Audit (Month 1)
  • Monthly competitor intelligence refresh
  • Menu engineering and price optimisation
  • Swiggy & Zomato ad and discount management
  • POC relationship and data coordination
  • Monthly performance report + strategy session
Book a Discovery Call

12-month · Multi-outlet

Scale Partner

For operators ready to grow.

  • Everything in Growth Retainer across all outlets
  • New outlet aggregator launch: setup, catalogue, campaigns
  • New brand / virtual kitchen positioning
  • Quarterly aggregator strategy review
  • Priority access and dedicated response
Talk to Us
Surpreet — Founder, Nlyten

About

Hi, I'm Surpreet.

I spent years inside the restaurant business — understanding how aggregators actually work, not how they say they work. The gap between what Swiggy and Zomato tell you and what the data actually shows is where most restaurants lose money.

I built Nlyten to give restaurant owners and multi-outlet operators the same platform expertise that large chains pay full-time teams for — deep knowledge of the algorithm, the POC relationships, the menu mechanics, the ad system.

Today we manage over ₹60 lakh in monthly aggregator revenue across single-store restaurants and multi-outlet brands. We don't do ops. We don't do Meta ads. We go deep on one thing: Swiggy and Zomato. That focus is what delivers results.

₹60L+

Monthly revenue

Mumbai

Based & focused

Multi-outlet

Scale ready

Let's talk on WhatsApp

FAQ

Common questions

We manage everything on Swiggy and Zomato that affects your revenue — menu engineering, ad spend optimisation, discount strategy, competitor analysis, platform ranking, and POC coordination. Think of us as your dedicated aggregator team, without the overhead of hiring in-house.

Most agencies spread across Meta ads, Google, social media, and everything else. We only do Swiggy and Zomato. That singular focus means we understand the algorithm, the ad auction mechanics, the POC relationships, and the menu psychology at a depth generalist agencies simply can't match.

Both. We work with independent single-outlet restaurants as well as multi-outlet brands scaling across Mumbai. Our services are structured so that a standalone restaurant gets the same depth of expertise as a brand with multiple locations.

Results vary by restaurant, but our clients have seen up to 11.4x ROAS on Swiggy Ads, 49% market share growth in 5 months, and significant reductions in wasted ad spend. We manage over ₹60 lakh in monthly aggregator revenue across our client portfolio.

Every engagement starts with an Aggregator Audit — a deep analysis of your current Swiggy and Zomato presence, competitor positioning, ad performance, and menu structure. We present findings in a 45-minute walkthrough before discussing any ongoing engagement.

Yes. We manage your ad campaigns on both platforms — setting budgets, choosing targeting, optimising bids, and monitoring ROAS in real time. We also manage your discount strategy to ensure promotions drive profitable orders, not just volume.

Menu engineering is the science of optimising your aggregator menu for maximum revenue — item naming, descriptions, pricing, photo sequencing, category structure, and strategic positioning of high-margin items. Small changes here often produce the biggest revenue impact.

We work with restaurants and brands across Mumbai. Our aggregator expertise applies city-wide since Swiggy and Zomato operate uniformly across Mumbai's zones, though hyperlocal competitor dynamics are part of what we analyse in every audit.

Get Started

Ready to find out where you're losing money?

Start with a free 30-minute aggregator audit conversation. We'll look at your real numbers — no pitch deck, no obligation.

Message Us on WhatsApp

Or email surpreet@nlyten.com